Soled Out: The Golden Age of Sneaker Advertising Sneaker Freaker
A riotous, 720-page celebration of sneakers and sporting legends, as told through the medium of vintage print advertising
More than a decade in the making, Soled Out is the definitive – and only – collection of sneaker advertisements from the footwear industry’s golden age. Lovingly written and compiled by Simon ‘Woody’ Wood, founder of the legendary Sneaker Freaker magazine, this colossal volume combines nearly 900 vintage images with a punchy narrative full of insider stories and historical revelations.
Featuring superstar athletes and cultural icons such as Andre Agassi, Paula Abdul, Bo Jackson, Bugs Bunny, Michael Jordan, MC Hammer, and Shaquille O’Neal, every page is laced with classic sneaker models, unforgettable graphics, and outrageous trash talk. Sit back and enjoy the spectacular scenery ahead as Soled Out powers through a 720-page marathon celebration of the rubber, leather, and mesh we wear on our feet.
SOLED OUT is organised into 13 brand-focused chapters that capture the joie de vivre of the industry’s formative years. Battle lines are frequently drawn, then crossed, in a flurry of visual machismo, quixotic scientific claims and endless sledging. The smack-talk reached a crescendo in the 1990s when ASICS and Reebok traded barbs with Nike in a battle royale that included classics like ‘Just Doing It Doesn’t Do It’ and ‘Pump Up and Air Out’. SOLED OUT details the most dramatic exchanges with voyeuristic glee.
Sneaker Freaker was established in 2002 by Simon ‘Woody’ Wood as the first and only international footwear magazine. With a monthly audience reach of 10 million, it documents every collaboration, custom design, limited edition, and retro reissue in exacting detail. Based in Melbourne, Woody is recognized worldwide for his encyclopedic knowledge, inimitable writing style, and steadfast role as an authentic ambassador for all things sneakers.
32 x 23
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