Soled Out: The Golden Age of Sneaker Advertising Sneaker Freaker

Featuring superstar athletes and cultural icons such as Andre Agassi, Paula Abdul, Bo Jackson, Bugs Bunny, Michael Jordan, MC Hammer, and Shaquille O’Neal, every page is laced with classic sneaker models, unforgettable graphics, and outrageous trash talk. Sit back and enjoy the spectacular scenery ahead as Soled Out powers through a 720-page marathon celebration of the rubber, leather, and mesh we wear on our feet.

SOLED OUT is organised into 13 brand-focused chapters that capture the joie de vivre of the industry’s formative years. Battle lines are frequently drawn, then crossed, in a flurry of visual machismo, quixotic scientific claims and endless sledging. The smack-talk reached a crescendo in the 1990s when ASICS and Reebok traded barbs with Nike in a battle royale that included classics like ‘Just Doing It Doesn’t Do It’ and ‘Pump Up and Air Out’. SOLED OUT details the most dramatic exchanges with voyeuristic glee.

Sneaker Freaker was established in 2002 by Simon ‘Woody’ Wood as the first and only international footwear magazine. With a monthly audience reach of 10 million, it documents every collaboration, custom design, limited edition, and retro reissue in exacting detail. Based in Melbourne, Woody is recognized worldwide for his encyclopedic knowledge, inimitable writing style, and steadfast role as an authentic ambassador for all things sneakers.